53+ 5-Star Google Reviews

The paid ads audit for lead generation service businesses.

We audit your Meta and Google accounts end to end, find what's capping your leads in volume, quality or cost, then present you the plan to fix it. Free, and yours to keep.

For service businesses spending $20k+/month on ads

Claim Your Free Audit

No cost. No obligation. Presented live by the director.

Trusted by 100+ service businesses

Insight Blinds & Shutters Parker Safe & Secure Studio Curtains NHFA Pure Water Filtration Timber Shades PicUp Doors, Blinds & Shutters Pamido
01 · The Deliverable

Here's what you're claiming.

Audit page: performance observations and opportunities
Audit page: month-over-month cost per lead diagnosis
Audit page: proposed campaign structure, before and after
Audit page: campaign structure, management and spend allocation

Real pages from recent audits. Every account gets this treatment. Yours is next.

Everything you walk away with Yours to keep, whoever implements it
  • End-to-end audit of Meta & Google

    Structure, spend allocation, search terms, creative fatigue, tracking. Both accounts, top to bottom.

    $2,000 value
  • Creative & landing page review

    What your ads say against what your market needs to hear, from click to enquiry.

    $750 value
  • Written diagnosis of your constraint

    What's actually capping your leads, with the numbers from your own account. Not a template.

    $1,250 value
  • Proposed campaign structure, before and after

    The exact rebuild for Meta and Google, mapped against what's running now.

    $1,500 value
  • 90-day plan with milestones

    Sequenced month by month, so you can hold whoever runs it accountable.

    $1,000 value
  • Prioritised action list

    What to cut, what to fix, what to test first. In order.

    $500 value
Total value $7,000+ Yours free · presented live by the director
Claim Your Free Audit
02 · Diagnosis

Every account has one constraint. We find it.

At this spend level, the problem is rarely obvious. It hides in one of three places:

  • Lead volumeThe leads aren't coming through at the rate your spend says they should.
  • Lead qualityThe volume is there, but the leads don't close.
  • Cost per customerThe leads close fine, but the real cost has quietly doubled and nobody's tracking it.

Most agencies respond by optimising everything a little. That's how accounts plateau. The audit works the other way: we go through Meta, Google, your creative and your numbers to find the one constraint actually capping growth. The plan starts there.

"Fix the constraint and everything downstream compounds. Fix anything else and you've just been busy."
03 · Findings

Five things we find in almost every account.

Creative

One ad trying to sell everything

Every product crammed into a single ad with a discount slapped on top. It only lands with people ready to buy right now, price becomes the only lever, and the rest of the market scrolls past.

Google

Brand spend hiding in generic campaigns

In one recent audit, 36% of the generic search budget was going to brand and competitor terms. The cost per new customer on the report was fiction, and the real number was far higher.

Creative testing

No new creative testing

The account found its winners a year ago and hasn't seriously tested since. In one audit, a single fatigued ad held 92.7% of active spend. Saturated, with nothing in testing to replace it.

Lead quality

Nobody's tracking lead quality

The platforms report cost per lead, so the account gets optimised for cheap leads, not customers. Work backwards from close rate and cost per new customer, campaign by campaign, and the cheapest leads are usually the worst ones. Almost nobody has run that analysis.

Strategy

Everything riding on demand capture

Budget sits almost entirely in Google, catching only the small slice of the market buying right now. Nothing is generating new demand, so growth is capped at search volume, and every extra dollar just bids up the same clicks against the same competitors.

None of these show up in a standard agency report. All of them get worse as you spend more, which is why spending more hasn't worked.
04 · Scope

What we actually look at.

Both accounts, end to end. Not a surface-level health check. It's the same process we run before taking on any client.

Claim Your Free Audit

Meta Ads

Campaign structure and consolidation. Creative concentration, frequency and fatigue signals. Testing cadence and learning budgets. Whether anything in the account is built to generate demand, or just capture it.

Demand, not just clicks.

Google Ads

Search term report and where generic budget is really going. Brand, competitor and generic separation. Match types and negative keyword hygiene. PMax overlap. Auto-Apply settings changing your account without telling you.

Every dollar accounted for.

Creative

What your ads are actually saying, against what your market needs to hear before they trust you enough to enquire. Whether the creative builds trust, or just discounts.

Trust before discounts.

Landing Page, Tracking & Lead Quality

Conversion path, CTA structure, message match from ad to page to form. Then backwards from your close rate and cost per new customer to see which campaigns produce customers, and which just produce form fills.

From click to customer.
05 · Process

Two calls, and that's it.

Call one · 30 minutes

Discovery

We get clear on your numbers, your goals and where you think the bottleneck is. You give us view-only access to your ad accounts. That's all we need.

Call two · one week later

The audit, presented live

We walk you through everything we found and the plan to fix it. You ask questions. If you want to talk about working together, you bring it up.

The director runs both calls. No junior. No salesperson. No handoff.

Because the director runs every audit personally, we can only take on a handful each month, and not every business is eligible. If you're not a fit, we'll tell you on the first call.

06 · Fit

Who this is for.

This is for you if:

  • You're spending $20,000+ per month across Meta and Google
  • You're generating leads, not selling products online
  • Your sales process works, and more leads would go straight into it
  • You have capacity to take on more customers

And not for you if:

  • You're an e-commerce brand. We don't work in e-commerce
  • You're not currently running paid ads
  • You're at capacity and can't service more customers
Case studies

What happens when we plug in.

367% revenue growth

NHFA

  • Six figures a month in ad spend, but plateaued.
  • Doubled their revenue in just 11 months.
  • 7-figure to 8-figure company in 24 months.
Top Tier Projects team
+$1M new revenue per year

Top Tier Projects

  • Growing on word of mouth. No predictability.
  • Installed premium positioning and founder-led ads.
  • Adding $1M+ per year in new project work.
+214% revenue increase

Insight Blinds

  • Running his own ads. Hit a ceiling.
  • We took over and rebuilt everything.
  • Tripled his revenue inside 12 months.
2× revenue in 8 months

Studio Curtains

  • Established for years. Capped by word of mouth.
  • Plugged in the Valiant Growth System.
  • Doubled his revenue in 8 months.
+107% monthly revenue

Peak Blinds

  • Wanted growth without racing to the bottom on price.
  • Suburb-targeted ads attracting premium buyers.
  • Doubled monthly revenue. No discount ads.
Local Mow Man
+$1.8M added revenue

Local Mow Man

  • Scaling on referrals alone. No ad system.
  • Added $800K in new revenue inside 12 months.
  • Launched a new division that did another $1M.
Iconic Concrete Resurfacing
550% increase in revenue

Iconic Concrete Resurfacing

  • Relying on referral work alone. No lead engine.
  • Installed a lead system and structured sales process.
  • Tripled lead volume. 6.5× revenue.
Our reviews

Don't take our word for it.

A 5.0 average across 53+ verified reviews.

Verified

"We were happy with our previous agency but wanted to take the business to the next level. We moved to the Valiant team and the results have exceeded expectations. Very pleased we made the change."

DB
Dave BurgisNational Health & Fitness Academy
Verified

"Working with Valiant has been exceptional. The quality of leads is second to none, and their service surpasses any agency we've dealt with in 10 years. Can't recommend them highly enough."

AS
Anthony SpagnoloAgenzia
Verified

"Within 3 months they helped double our revenue (7-figure run rate), expand internationally, and sharpen our Google & Meta ads. Highly recommend for any company looking to scale."

TV
Tim VeronVively
Verified

"I was skeptical and only agreed to a one-month trial. They delivered everything they promised and more. The lead quality far surpassed my expectations, and it feels like a real partnership."

SC
Sam CorroneCiti Build
Verified

"An absolute game-changer. Brought in more work than I could keep up with, and the ad creative was awesome. The team's knowledge, speed and efficiency are amazing. Five stars all the way."

MD
MatthewMatt's Doors
Verified

"Our leads haven't stopped coming in, consistently 4-5 a day, and still on a relatively low marketing budget. If you want to grow your business, go with Valiant."

CP
Carlos Perez-OlivaBOI Blinds & Drapes

Take it and run with it.

Everything we find is yours. Implement it in-house, hand it to your current agency, or do nothing with it. There's no obligation and nothing to sign.

Worst case, we go through your accounts and tell you they're running clean. You lose an hour and gain the certainty your money isn't leaking. Best case, we find what's been capping your lead volume for the last two years, and you walk away with the plan to fix it.

Find out what's actually capping your leads.

We audit your Meta and Google accounts against the same process we run for every client, then present you the plan. Volume, quality and cost per new customer. No cost, no obligation.

367%revenue growth

"We wanted to take the business to the next level. We moved to the Valiant team and the results have exceeded expectations. Very pleased we made the change."

Dave Burgis
Dave BurgisNational Health & Fitness Academy
53+ 5-star Google reviews
Claim your free audit Takes 30 seconds. No obligation.